Audience & Market





Research



• Ages: 12-30

• Gender: either

• Jobs: Tech related or in education

• Interests: movies, video games, vfx

• Preferable genres: action, adventure, mystery

• Preferable interests: the natural world, environment



Having a target audience in mind for your game is crucial as it will often reflect the games performance. If not targeted accurately the game will not perform to its full potential.




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